When Jean asked me to share my approach to marketing my new picture book, Penny Pink Takes a Bath, my first thought was that my purpose is to “share” rather than “market” the book. That subtle difference in wording is basic to my ministry, my approach to writing, and my approach to using social media. My purpose is to create a children’s picture book to share the plan of salvation. Writing, illustrating, publishing, and using social media were simply tools I would use to assist in my ministry.
I attended a number of writing conferences and found editors, agents, and publishers recommended developing a social media platform for marketing a book. And I found authors and illustrators were frustrated with the amount of time that effort took away from completing a book. I realized early on that I could not divide my time between a book and social media. I decided to prioritize and focus on completing a book. After all, I had to have a book in order to share it.
Here are my Six Steps to Successful Sharing: