Six Steps to Successful Sharing

Many avenues are now available for writers to publish and publicize their books. Some of us choose traditional publishing. Some  choose self-publishinng, co-publishing or a dozen other options. The same might be said for marketing or sharing the books we write. My guest today, Alicia Broaddus, offers us a different take on marketing the works of her imagination. Her approach may be just the thing you (or a writing friend) are searching for. If so, please share Alicia’s post with other writers.

 

Prioritizing your Social Media Platform with Writing and Illustrating a Book –

Six Steps to Successful Sharing  by Alicia Broaddus

Six Steps to Successful Sharing

Penny_Pink_Takes_a_BathWhen Jean asked me to share my approach to marketing my new picture book, Penny Pink Takes a Bath, my first thought was that my purpose is to “share” rather than “market” the book. That subtle difference in wording is basic to my ministry, my approach to writing, and my approach to using social media. My purpose is to create a children’s picture book to share the plan of salvation. Writing, illustrating, publishing, and using social media were simply tools I would use to assist in my ministry.

I attended a number of writing conferences and found editors, agents, and publishers recommended developing a social media platform for marketing a book. And I found authors and illustrators were frustrated with the amount of time that effort took away from completing a book. I realized early on that I could not divide my time between a book and social media. I decided to prioritize and focus on completing a book. After all, I had to have a book in order to share it.

Here are my Six Steps to Successful Sharing:

  1. Pray for God’s specific direction for your book! Every writer has a unique calling. There is no one-size-fits all formula for the process. Gather information for a specific amount of time, and determine what publishing model works for you.
  2. Create a very basic mission statement and static web page about your book and a simple business card. Pray that you won’t be distracted with an elaborate web page or social network before your book is completed.
  3. Focus on completing your book! Pray that God will give you the inspiration, direction, and perseverance you need and get busy on your book!
  4. Build REAL rather than VIRTUAL relationships. Pray God will bring the right people into your life and that you will be a blessing to them. Form friendships with other Christians, not for the purpose of promoting books, but for the purpose of sharing life and ministry.
  5. When your book is complete, focus on your social media platform, website, and distribution. Now that you have something to share, pray God gives you opportunities.
  6. Find REAL ways to share in-person! Pray God will open doors as you seek opportunities to read to church groups, ministries, and relevant community groups.

 

AB_Headshot_400x400Most of Alicia’s career she has been a technical illustrator, technical writer, and graphic designer. But her true passion is writing and illustrating children’s stories. She is originally from a small town, Irvine, Kentucky. She now lives near Charlotte, NC. She spends as much time as possible illustrating and sharing her stories.  

The Way Back – Part 4

PTL!

IMG_4468I’m eager to share with you how the Lord provided for me last week. I mentioned that I’m somewhat isolated because of my recent move. Well, since that post I found the Louisville Christian Writers (or https://www.facebook.com/lcwriters/)  who meet monthly just ten minutes from my home.

Then, a writing friend contacted me on Facebook about a one day conference she’s organizing this spring in – you guessed it, Louisville.

AND, I was invited to join a small critique group of folks who write for children.

Isn’t God good? Amen! Thank you, Lord, for hearing our smallest requests.

Now, to return to step five of my journey.

Step 5-SPEND TIME ON SOCIAL MEDIA EVERY DAYphiladelphia-224462_1280.jpg

Do you ever find yourself in the far left lane on an Interstate highway, then suddenly realize you need to be four lanes over in the far right?  You survey the hundreds of cars and truck zooming by and dread grabs you. How are you going to get from here to there?

I feel that way about marketing most of the time. But, I need to get my mind into gear for it. What good is one of my books or articles doing if no one reads it?

These days marketing begins (and sometimes ends) with social media. <sigh>

I admit that I do NOT enjoy maintaining a social media presence. I’m making some progress in that direction, but I keep easing off the clutch too soon and rolling backwards. I believe I resent the time I spend “socializing” instead of researching and writing. I’m trying to look at it from a different perspective.

I am learning to use Buffer.com to make better use of my time. But, it takes TIME to use Buffer (and such programs) to save time.

I’ve decided to use my writing time one day each week for learning how to use, and maybe enjoy using, social media.

I’m taking advantage of Buffer’s free educational videos to learn how to optimize the time and energy I put into it.

My agent, Cyle Young, is a media/marketing guru. His newsletter Almost An Author is loaded with marketing tips and advice. I’m determined to implement some of his advice.

But it’s kind of like taking cough meds with that horrible Guaifenesin taste. (BTW – the only way I’ve found to neutralize that taste is peppermint.) Time to be a big girl, isn’t it?

This week I’ll watch the Buffer videos. Next week, my goal is to locate and read Cyle’s posts about social media. And, of course, to try to understand what I’m reading!

auto-racing-558089_1280.jpgCan you share any tips you know, or videos you’ve viewed, or online courses you have taken on better use of your time on social media sites like Facebook, Twitter, LinkedIn, Pinterest, and all of those other sites out there? Thanks. I’ll take all the  help I can get!

Okay. It’s time to hit the road.

“Jean, start your engine!”

 

 

Writer’s Market Guides

Writer’s market guides abound! They are very useful when researching periodical and book markets for your manuscripts. Their formats vary, but they all include valuable information–much more than just a list of publishers.

All include helpful indices, information about agents, articles about writing, submitting, publishing, marketing, and more. They include bios and interviews of popular authors and agents, and tips for finding the best markets for your work.

Here are a few Guides on the horizon:

 

At a cost of about $30 per book I can’t possibly afford to buy each of these books each year. And, I don’t need to. I’ve zoned in on a couple that best represent the markets I target.

I find that I can use each Guide for a couple of years because I ALWAYS make a phone call to a publisher to verify that they are still in business, that they are still accepting submissions and that the listed submissions editor is still around before I submit to them.

So, I rotate the Guides and purchase only one each year.

Peruse the collection and select one or two. Please let us know IN THE COMMENTS which Guides you plan to use. Most can be pre-ordered yearly.